Drive innovation in your company with creative activities

Based on the strategic approach developed by W. Chan Kim in his best-seller “Blue Ocean Strategy”, this course will teach us how to make competition irrelevant by expanding market boundaries and demand in line with customers’ real motivations and needs.

Objectives:

• Understand the foundations of Blue Ocean Strategy and learn in a practical and hands-on way how to replicate it in our own business.
• Get inspired by success stories such as IKEA, Yellow Tail wine, low-cost airlines, and others to apply the core theory.
• Work on redesigning our own value proposition using key tools such as the ERRC matrix, the strategic canvas, the PEC map, etc.

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• Trainer.
• Required materials.

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• Venue rental.
• Drinks during the activity.
• Participant transportation.
• VAT.

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