Empower leadership with activities for companies

With Alexander Osterwalder’s Business Model Canvas as its flagship, canvases have become essential visual supports and working tools in recent years due to their visual and versatile approach to studying and presenting the key aspects of any business — competition, target segments, value proposition, etc. For this training, we will suggest a prior selection to tailor the work to your specific needs.

Objectives:

• Learn, in a fully practical and applied way, how to use a carefully selected set of canvases and tools tailored to the participants’ projects.
• Understand how to maintain or generate competitive and successful business models using the ‘canvas’ methodology.
• Become autonomous in applying the techniques, tools and methodology effectively.

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• Trainer.
• Activity materials.

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• Rental of the classroom or space.
• VAT.

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Based on the strategic approach developed by W. Chan Kim in his best-seller “Blue Ocean Strategy”, this course will teach us how to make competition irrelevant by expanding market boundaries and demand in line with customers’ real motivations and needs.

Objectives:

• Understand the foundations of Blue Ocean Strategy and learn in a practical and hands-on way how to replicate it in our own business.
• Get inspired by success stories such as IKEA, Yellow Tail wine, low-cost airlines, and others to apply the core theory.
• Work on redesigning our own value proposition using key tools such as the ERRC matrix, the strategic canvas, the PEC map, etc.

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• Trainer.
• Required materials.

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• Venue rental.
• Drinks during the activity.
• Participant transportation.
• VAT.

Go to the tour page