With Alexander Osterwalder’s Business Model Canvas as its flagship, canvases have become essential visual supports and working tools in recent years due to their visual and versatile approach to studying and presenting the key aspects of any business — competition, target segments, value proposition, etc. For this training, we will suggest a prior selection to tailor the work to your specific needs.
Objectives:
Learn, in a fully practical and applied way, how to use a carefully selected set of canvases and tools tailored to the participants’ projects.
Understand how to maintain or generate competitive and successful business models using the ‘canvas’ methodology.
Become autonomous in applying the techniques, tools and methodology effectively.
Companies looking to innovate in their business model or launch new products. Companies and startups aiming to validate their model. Public or private entities interested in learning about and/or applying this methodology.
Who makes it?
An innovation consultancy with extensive experience advising and training companies, public entities, and entrepreneurial projects. They also specialize in implementing innovation management strategies and organizational transformation systems. They are accredited advisors in Innovation Management by ACCIÓ and Business Coaches for the H2020 SME Instrument (EU). Their work is based on the Doblin “Ten Types of Innovation” framework, which provides a holistic approach to defining challenges and identifying new business opportunities beyond just product creation—developing innovations that are desirable for users, viable as businesses, and technologically feasible.
