You will learn everything from basic design concepts and resources for creating content and promotional/informational materials, to differentiating between identity and corporate image, applying it in documents and communication outputs, generating sustainable and accessible communication, and planning your organization’s communication strategy to provide a coherent image and improve external relationship results.
In short, this course aims to provide the necessary tools to help you improve your corporate communication with active participation from the entire team.
Objectives:
Analyze the characteristics of different types of promotional and informational advertising materials.
Identify the specific styles of commercial and informational communication used by the company for the creation and dissemination of promotional advertising materials.
Select content, images, and texts needed for the creation of simple promotional advertising materials.
Draft sketches of promotional advertising materials using design techniques and user-level design software.
Apply sustainability principles to marketing and communication processes.
Small and medium-sized companies looking to boost their external communications. Work teams seeking to collaboratively enhance their corporate communication.
Who makes it?
We are a team of trainers working across various fields (training, citizen participation, sociocultural projects, educational leisure). With backgrounds in sociology, pedagogy, psychology, philosophy, environmental education and leisure, they have a wealth of resources to help achieve set objectives. They work on projects for municipalities and other public administrations, as well as for the private sector and the educational field. Depending on the activity or training, one or two facilitators from the team accompany the group, giving participants a leading role so that the experience is as valuable as possible. Mireia Maluenda, Israel Palacio, Laia Tarafa, Mireia Contreras, Maria Sànchez, Laura Codera, Arnau Lorite and Francesc Oliveres are part of the Descoberta team.
