You will learn everything from basic design concepts and resources for creating content and promotional/informational materials, to differentiating between identity and corporate image, applying it in documents and communication outputs, generating sustainable and accessible communication, and planning your organization’s communication strategy to provide a coherent image and improve external relationship results.
In short, this course aims to provide the necessary tools to help you improve your corporate communication with active participation from the entire team.
Objectives:
- Analyze the characteristics of different types of promotional and informational advertising materials.
- Identify the specific styles of commercial and informational communication used by the company for the creation and dissemination of promotional advertising materials.
- Select content, images, and texts needed for the creation of simple promotional advertising materials.
- Draft sketches of promotional advertising materials using design techniques and user-level design software.
- Apply sustainability principles to marketing and communication processes.
