Standing out from the competition through added value and differentiation is essential. In this session, we’ll explore how to review and innovate our business model using Design Thinking—an agile, user-centered methodology that has revolutionized management and teaches us to turn problems and latent desires into new business opportunities.
Objectives:
- Reflect strategically on business challenges that lead to innovation in the business model.
- Learn to analyze trends and detect insights, and understand how to connect them to our value proposition.
- Discover the different phases of the Design Thinking process and how to articulate them.
- Get to know various ideation and conceptualization techniques and tools.
- Generate business solutions with a strong user-centered approach, minimizing risk and maximizing the success of our proposals.
